Wagyu Excelente
Product Photography · Digital Content
As a part of the development of an e-commerce site for Wagyu Excelente, I styled, shot and edited product photos for various wagyu cuts. These selects are some of the photos used across the e-commerce site, email, and social media campaigns for the historic Texas beef brand.
Premier Grilling Employee Portraits
Portrait Photography
Produced for use in employee-centered marketing campaigns, I styled and shot employee portraits across Premier Grilling’s three retail locations. This collateral was also provided to media outlets for earned media pieces and event promotions.
Premier Grilling Holiday Gift Boxes
Product Photography · Package Design · Marketing Strategy
These product photos of the Premier Grilling 2018 Holiday Gift Box offerings were used for package design, print collateral, email content, social media campaigns, and retail display ads. I produced the product photography, packaging designs, and corresponding marketing campaigns.
Featured Article in Hearth & Home Magazine- December 2018
Hearth & Home magazine is the official trade publication for the Hearth, Patio and Barbecue Association. The December 2018 issue featured a five-page article on Premier Grilling, including a look at the innovative marketing techniques I developed and oversaw as Marketing Coordinator. I also styled and produced the featured photo content.
Social Media Campaigns
Premier Grilling ∙ FWD.us ∙ StartupGrindNYC
These are a few examples of social media content I’ve created, all of which highlight cross-platform campaigns I’ve developed and produced. There are examples of video production, email campaigns, print collateral, digital retail merchandising content, live and radio remote pieces, event production, and SMS campaigns. These social media campaigns leveraged that content for audience and engagement growth.
Web Content Development
EWS (East West Systems Inc)
Representing a complete overhaul of the previous company site, I served as project manager on this build. Our team was tasked with building a client facing site and producing content to showcase our firm’s web and app development portfolio, public and private sector credentials, and technical capabilities.