Marketing Coordinator • Premier Grilling • Plano, Texas 2018-2019
Developed assets and featured produced photo content for digital and print marketing campaigns used across social media, email marketing, direct mail, in-store digital signage, paid media campaigns, product launches and promotional sales.
Crafted targeted email and social media campaigns promoting classes, events and live broadcasts.
Initiated brand participation co-op advertising program. Collected and maintained a detailed report of all marketing costs and content. Recouped an average of 40% of monthly marketing budget.
Developed workflow for tracking and evaluating all in-house marketing verticals including print, digital, traditional media, and live-event activations. Assessed and implemented analytics software and generated monthly and quarterly metric reports for all key marketing stakeholders.
Social Media Coordinator • StartupGrind NYC • New York City 2016-2017
Supervised the production of live-event coverage for social media and executed a multichannel marketing strategy based on audience and guest-speaker driven content.
Produced social media content aimed at the NYC startup community distilling knowledge from interviews with successful startup founders and tech innovators.
Business Development Associate • EWS • New York City 2015
Managed an international team of highly motivated, discerning recruiters to source top talent for clients and in-house software development projects.
New York Regional Chapter Organizer • FWD.US • New York City 2014-2015
Educated and mobilized the NYC tech industry in various direct action and offline campaigns in support of the national movement for high-skilled immigration reform.
Built multi-level relationships with startup, growth, and enterprise companies and ensured their interests were accurately represented in advocacy campaigns.
Engaged daily with government officials and key leaders in the tech community and immigration advocacy space to create cross-functional relationships within the immigration reform coalition.
Represented the organization at various public speaking and networking engagements.
Education
Fordham University; New York City - Bachelor’s of Science Political Science/Theology
The Women’s Campaign School at Yale; New Haven, CN - Certificate Program
Skills
Social Media Management - Facebook • Instagram • Twitter • CoSchedule • Buffer • SproutSocial • YouTube • Vimeo
Media Asset Management - KitCast • Dropbox • Google Drive • Adobe Bridge
Digital Content Creation - Photoshop • Canva • Intermediate Photography
Proficiency in Microsoft Office • Expertise in MacOS